Meet The Team

At Sokal Media Group, our people are truly at the core of our success. We pride ourselves on only hiring the best and brightest in their fields, and every employee here brings their own unique skill sets and individual flavor to the work they do for our automotive clients.

Melissa graduated from Campbell University in 2004 with a Bachelor’s degree in Mass Communication concentrated in Advertising. Upon graduation, Melissa worked with a local radio station ESPN 1090/1490. Two years later she joined the Sokal Media Group where she has been a vital part of the team ever since. When Melissa is not managing accounts, she enjoys spending time with her husband, Patrick, and their two children.

Bryan graduated from UNC Chapel Hill’s Kenan-Flagler Business School with a B.S. in Business Administration. The son of an auto dealer, he spent his summers in the dealership working in various roles, ranging from service to sales, before taking a job with Sokal Media Group in 2008. He was on the Track & Field team in college and he continues to run during his free time.

April started along the pathway to her career at Bergen Community College studying Accounting. In 2002, she started working in the Accounting Department at The Magna Group, an advertising agency based in New Jersey. In 2003 she began working with Mark Sokal who had just opened the Raleigh office of the Magna Group. After five years working with Mark she was promoted to Human Resources and Accounting Manager. In 2010 when Mark opened Sokal Media Group, April was asked to join his team and she has been with us ever since.

Garrett graduated from UNC Chapel Hill in 2010 and he holds a Doctorate in Pharmaceutical Sciences and Informatics. Prior to joining Sokal Media Group, he worked at Duke University Health System performing data analytics for the health system and writing programs to quantify and optimize drug spend. Garrett currently oversees web application development for Sokal Media Group, including the responsive dealer website platform and the dealer digital campaigns platform.

Justin graduated from Campbell University with a B.A. in Business Administration with a concentration in Professional Golf Management. He has been with Sokal Media Group since 2007 and has played a valuable part in the formation of what an account team looks like today. Justin currently manages a team of Account Executives, ensuring client satisfaction and implementing traditional and digital strategies for large automotive dealerships. In his free time, you’ll see him on the golf course, hunting, or spending time with his wife Erin and children Campbell and Jackson.

Lindsey graduated from the University of South Carolina with a Business Administration degree that concentrated on Marketing and Real Estate and a minor in Spanish. After college, Lindsey spent the next three years in Charleston building a successful business as a licensed real estate broker. Lindsey began working with Sokal Media Group in 2012 when she was hired to lead the expansion into the Florida marketplace. In 2015, Lindsey relocated to Charlotte to take the position of Account Manager where she manages a team of Account Executives. When she’s not working, Lindsey enjoys spending time with her husband, Mick, and their two King Charles Cavaliers. 

Mike comes to Sokal Media Group after spending 12 years in the Radio industry as a Salesman, Sales Manager, Director of Sales and General Manager. Upon leaving Radio, Mike owned a small advertising agency focused on locally-owned small businesses. He has experience planning and buying media, writing copy, developing campaign themes and developing SEO and SEM strategies, giving him a unique perspective on how to best help his clients. A graduate of Virginia Military Institute, Mike spends his non-work hours with his wife, 3 daughters, and as the Head Coach of the Duke University Men’s Rugby Team.

Jessica studied Communication Media at North Carolina State and spent her college years working part-time at Sokal Media Group. She officially joined the team in 2011. Jessica looks forward to following in her father’s footsteps and pursuing her advertising career. Jessica enjoys traveling, reading, making jewelry, making people laugh, and spending time with her puppy/baby, Riley.

Emily is a UNC Charlotte grad, who spent four years developing her love for advertising, while also working for UNCC’s Student Media department. In 2007, she made the move to Raleigh and began working for Sokal Media Group as the agency’s first Graphic Designer. In her free time Emily enjoys traveling, spending time with her family, reading, and watching TV. Her favorite candy bar is a Take5.

Caitlin graduated from Elon University with a Bachelor’s degree in Media Arts & Entertainment, with a focus on Broadcast Journalism and Strategic Communication. As the daughter of an auto dealer, Caitlin has worked in various departments of the dealership including, Internet marketing, inventory management, customer service, dealership operations, and more. Since joining the team in 2014, Caitlin has led the development of the new website platform. In her free time, she enjoys trying new recipes and spending time at the beach with family and friends.

Todd hails from the Motor City and is an award-winning veteran creative professional with over 22 years of experience. A 1993 graduate of Eastern Michigan University, Todd has a background in design and art direction and has served clients in numerous sectors, from healthcare to higher education and NASCAR to non-profits. When not concepting BIG ideas or developing creative campaigns he can be found rooting for his hometown Detroit Tigers with his wife and three children.

Kelsey was born and raised in Wake Forest, NC. In 2013 she graduated from the University of North Carolina Wilmington with a double major in Communication Studies and Psychology. After graduation she spent a great deal of time fundraising and volunteering at a local equine therapy ranch. Kelsey joined Sokal Media Group in January 2016. In her free time she enjoys traveling (especially to the beach), reading, and spending quality time with family, friends, and fur-babies.

As a 2011 graduate of John Brown University of Arkansas, Heather holds a degree in Family and Human Services with a minor in Psychology. Upon graduation, Heather worked at J.B. Hunt as an Administrative Assistant. In early 2012 she joined the team at Sokal Media Group as an Account Coordinator and has since been promoted to Account Executive. When Heather is not working at the office, she enjoys spending time with her family as well as playing outside with her pup.

Originally from New Jersey, Kendra studied Interior Design at Berkeley College. She grew up in and around the automotive industry and has past professional experience with Honda, Hyundai and Volvo dealerships in their Business Development Departments. Seeking a change of pace and a different lifestyle, she brought her years of dealership experience to North Carolina and came to work for Sokal Media Group in 2015. In her spare time she enjoys various home improvement projects, baking, and spending time with her son, Max.

Jay graduated from the University of North Carolina at Charlotte with a B.F.A in Graphic Design. Fresh out of college, Jay freelanced for several companies in Charlotte before accepting a full time Art Director position at an agency in Myrtle Beach SC. Seeking new opportunities Jay joined the Sokal team in August 2014. In his free time he enjoys working out, running, and designing graphic t-shirts.

Michael, originally from Fayetteville, now works and resides in Charlotte. He graduated from UNC-Charlotte in 2011 and began working for Sokal Media Group in 2013 as a Website and Digital Coordinator. Now an Account Executive, Michael helps and advises his client's advertising campaigns and strategies. In his spare time he enjoys spending time with his wife, Jessica, playing and watching sports, and hanging out with friends and family.

Danielle Howell was born and raised in Charlotte, North Carolina and moved to Cary at the beginning of 2014. A graduate of UNC Pembroke, she holds a Bachelor’s degree in Social Work with a minor in Sociology. Howell joined Sokal Media Group in November, 2016 as an Account Coordinator. In her spare time, Danielle likes to hang out with her boyfriend and go to Charlotte to visit family.

A total car guy, Andrew walks the walk and talks the talk. During a 10 year span with one of the largest retail automotive groups in Charlotte, he wrote up four squares, desked deals, and hung paper. He’s extremely proficient at digital marketing having diversified his background prior to coming on board with SMG. Andrew’s strengths include being able to relate to specific opportunities and challenges dealers face with their marketing efforts. A native of North Carolina, he enjoys spending time with his wife, monkeying around with his two young boys, and he’s a DIY handyman of all trades.

Originally from Michigan, Holly graduated with a Bachelor’s of Business Administration in Advertising and Marketing from Northwood University in May of 2016. During her time in college, Holly was active in her sorority, Delta Zeta, and had a Marketing Internship at TEAM Industrial Services in Alvin, TX. Shortly after graduation, she moved to Durham, North Carolina to pursue a career in Advertising. Holly joined Sokal Media Group in January 2017. In her spare time she enjoys baking, trying new food, and spending time with her dog, Murphy.

Candy graduated from NC State University with a Bachelor of Science degree in Business Management concentrated in Marketing. Before joining Sokal Media, Candy worked for over fourteen years in developing and implementing marketing strategies for many small to large Fortune 500 companies. During her free time she enjoys spending time with her twin daughters Sydney and Savanah.

Originally from Asheville, Megan graduated from the University of North Carolina at Charlotte in 2016 with a B.A. in Communication and concentration in Public Relations. During her college career she completed several internships, one of them being Spread PR; an interior design, public relations, and marketing agency. She started her career with Sokal Media Group in July of 2016. In her free time she enjoys reading, fitness, traveling, and blogging.

Originally from Elon, Emily graduated from East Carolina University with a B.S. in Communication focused on Public Relations and a minor in Business Administration. During her college years she was a member of the ECU Dance Team and had marketing internships with the Greenville Convention Center and East Carolina’s School of Communication. Emily joined Sokal Media Group upon graduation in 2015 to pursue a career in Advertising. A few of her favorite things are spending time with family and friends, the beach, and of course ECU Pirates!

Mitchell was born and raised in Southern Pines, NC He attended North Carolina State University and graduated with a degree in Business Administration. Upon graduation he spent the next 17 years in the classified advertising department of the News & Observer. Over the past few years, Mitchell has directed his focus towards online advertising products. For almost two years, he served as an Internet Marketing Consultant with ReachLocal. He has extensive experience and training in internet marketing and web presence. Mitchell now serves as the Digital Media Director for Sokal Media Group.

Chris is a graduate from Queens University of Charlotte with a B.A. in Organizational Communication and a minor in Marketing. Prior to joining the Sokal team, Chris lived in Charlotte where he had multiple roles at an aerial arts studio called AerialCLT. He moved to Raleigh, NC in the Fall of 2016 where he worked at VisionPoint Marketing, that ended up leading him to a role as an Account Coordinator at Sokal Media Group. As a certified yoga instructor, Chris likes to teach and take hot yoga classes in his spare time.

As a 2013 graduate of Peace College in Raleigh, Lauren earned a degree in Business Administration with a concentration in International Business and a minor in Human Resources. It wasn’t until a summer internship with NASCAR Media Group that she decided she wanted to pursue a career in advertising. Following graduation, Lauren worked for 3 years at TWC Media before joining Sokal Media Group as a Media Buyer in June of 2016. In her free time, Lauren enjoys traveling with her husband, spending time with her fur babies, and volunteering with a local non-profit rescue, Cause for Paws.

Derek moved to the US in 1983 after being educated at High Wycombe Polytechnic in England. Since then, Derek has developed experience in all media with a focus on Radio and TV sales. Since 2004, he has worked in the agency arena developing and managing client accounts. Since 2008, Derek has focused on client development, managing campaigns, and exploring the new opportunities for automotive clients especially on the internet.

Brian Morgan has more than 25 years of experience in broadcast, print, public relations, and direct mail promotion. In 2000, he was among the first advertising agency executives in the country to embrace web design/digital media in practical application for retail and financial clients. He specializes in sales strategy development that produces a direct and measurable response. Specialties: Imaginative radio and television creative; public relations and event planning.

Prior to joining Sokal Media Group, Pete spent over seven years as the Graphics and Production Coordinator for UNC Charlotte’s Student Media Department. He enjoys hockey, television, history, playing guitar, and collecting vintage Tab soda advertisements. Pete's favorite thing to do is spend time with his wife and their cat. **Sorted House Slytherin, not sure if we are mentioning that.

Courtney is originally from Greenville NC and graduated from East Carolina University with a Bachelor’s degree in Communication in 2013. After working in customer support with Cisco Systems, she brought her skills in social media, customer relations, and productivity to Sokal Media. In her spare time, Courtney enjoys trips to the beach and spending time with her friends and family.

Originally from Boston, Stephanie graduated from Endicott College in MA in 2012 with a Bachelor’s degree in Graphic Design. During college she gained experience by completing three internships at advertising and design agencies. After graduation, she spent a couple years working for digital marketing and public relations agencies before moving to North Carolina and joining Sokal Media Group in August 2015. In her free time, she enjoys working out, cooking, being outdoors, and watching the Patriots.

Billy Rae graduated from Bob Jones University with a B.F.A. in December 2015 and became a part of the Sokal team the following January. She is passionate about graphic design, photography, and leadership and is always looking for ways to advance those skills in and outside the workplace. In her free time she enjoys playing piano, CoD, traveling, investing in others, trying new things, and creating anything and everything she can.

Taylor graduated from Appalachian State University with a degree in Public Relations. After working in the sports marketing and business communication fields, Taylor joined Sokal Media group in 2015. In her free time Taylor can be found taking road trips, cheering on her favorite sports teams, and enjoying live music with friends.

Andrew attended George Washington University where he earned a B.A. in Business Marketing. His role at SMG is to pursue potential relationships and work side by side with clients on a daily basis: obtaining an understanding of the client’s internal needs, as well as their market needs, in order to assimilate the best processes and strategies for short and long term business goals. In his free time, Andrew likes to travel and spend time with family.

A native of Raleigh, Casie graduated from the University of South Carolina with a B.A in Advertising and a minor in Photography. During her college years she worked at Walt Disney World in retail and as a Destination Sales and Client Services Intern. In 2015 after graduation, she moved to Charleston, SC and worked as a Project Manager for a marketing firm until 2017 when she joined the Sokal Media Group team as an Account Coordinator. In her free time, Casie enjoys traveling, spending time with friends, playing volleyball, and cuddling with her fur-baby.

Chris has a B.A. in Communication from Evergreen State College and a Web Design and Interactive Media degree from the Art Institute of Seattle. He has worked as a journalist, PR coordinator, marketing director, and most recently as a senior designer at Essence Digital in Seattle, for clients such as Google, Amazon, eBay and Microsoft. He started at Sokal Media Group in 2013 as a Graphic Designer, and became the Internal Director of Social Media in 2016. In his free time he enjoys writing music, traveling, doing carpentry and landscape design, as well as spending time with his wife and pets.

Emily moved to Raleigh from hometown Charlottesville, Virginia to attend NC State University and graduated in 2013 with a B.A. in English – Concentration Literature. Upon graduating, Emily settled down in Raleigh and spent over a year working in Business Development at a small full service marketing and advertising agency. In 2015 she decided to delve into the crazy world of automobile advertising and joined the Sokal Team. In her spare time she enjoys reading, writing, studying languages, traveling with her husband, being needlessly competitive, spoiling her black lab, and volunteering with middle school student ministry at her church.

Jessica graduated from the University of North Carolina at Chapel Hill in 2015 with a Bachelor’s degree in Journalism and Mass Communication with a focus in Public Relations. She is the daughter of an auto dealer. As a result, Jessica has been fully immersed in the various aspects of the automobile business throughout her life. During her time at UNC, she was the Marketing and Public Relations Team Leader for the rebranding of UNC’s Journalism School, and held various media relations internships, including the Carolina Hurricanes, NC General Assembly… and Sokal Media Group! Upon graduation, Jessica decided to move to Charlotte, NC and join the Sokal team full-time. In her spare time, she enjoys spending time with her family, traveling with friends, going to concerts, and of course…watching Carolina basketball games.

Jennie graduated from the College of Business Management at North Carolina State University. She brings with her 8 years of dealership experience from one of the largest volume dealers in the South East – with a concentration in Internet and Business Development processes. In 2014 she helped lead her team to be the top volume Internet Sales Team (across all brands) in North Carolina, and Top 75 in the country. She also contributed to featured news articles based on social media exposure in the popular sources of Automotive News, Edmunds.com, and Toyota Today.

Krystal was born and raised in Raleigh NC, and has called it home for most of her life. Prior to working with Sokal Media Group she worked at The Raleigh Eye Center in the medical records department managing patient information, scheduling appointments, and verifying insurance. Krystal now manages all of the supplies and operations in the Raleigh office to keep us running smoothly. In her spare time Krystal enjoys being outdoors and spending time with her 4 children.

Krista grew up in Stedman, NC, a charming but small one stoplight town east of Fayetteville, NC. She spent over 8 years in the banking industry in various roles before coming to Sokal Media Group to work in the Accounting Department. She loves spending time with her husband and daughter and she also loves hanging out with friends, going to the beach, singing, hunting and fishing.

Shannon graduated from the University of North Carolina at Charlotte, with a B.A. in Communication Studies and a minor in French. After graduation she worked as a Media Buyer for a small automotive agency in Charlotte, before joining the Sokal Media Group team in 2015. In her free time, Shannon enjoys traveling, baking, and cheering on the Carolina Panthers & Ohio State Buckeyes. O-H!

Carolyn grew up in Durham, NC. While pursuing her degree in Advertising and Graphic Design at Wake Tech, she worked as a multimedia manager at a small content-marketing company in Raleigh. After graduating, Carolyn joined Sokal Media Group as its first Graphic Design Intern in June 2016. She was thrilled to join the Sokal team in a full-time designer role in February 2017. In her spare time, Carolyn loves discovering fun things to do in Raleigh, rediscovering Durham, and watching Gilmore Girls with her dog, Tobie (it’s his fav show).

Yates is a graduate of the University of North Carolina at Chapel Hill. His B.A. in Behavioral Psychology led him to an initial career in the mental health field as a Behavior Specialist for the state of North Carolina. Yates shifted to a full focus on advertising when he joined Sokal Media Group and brought with him an emphasis on consumer preference and behavioral research to better serve his clients and their products/services.

Phillip was born and raised in Charlotte, NC and attended Charlotte Christian School. He is currently pursuing a B.S. in Psychology with Liberty University in Lynchburg, VA. Phillip moved to Mooresville in 2012 with his wife, Crystal and his son, Kellen. Previously, Phillip worked with Mathnasium as an Instructor and then as an Assistant Director. In his free time he enjoys singing, learning the keyboard, listening to a wide variety of music, and tutoring students in mathematics.

As a New Orleans native, Monica graduated from Southeastern Louisiana University in 2015 with a B.A. in Graphic Design. After college, she gained experience with agency, freelance, and in-house design work. Looking for new opportunities outside of her hometown, she moved to Raleigh in early 2017 to become a full time graphic designer at Sokal. In her free time, she enjoys hand lettering, visiting coffee shops with friends, watching 80s movies, and listening to music.

Brandon attended North Carolina Agricultural and Technical State University in Greensboro NC, majoring in Graphic Communication Systems and Technological Studies with a minor in CADD. After college he worked for Impressive Designs and later as a Graphic Designer for Connexion Technology. Brandon joined the Sokal team at the end of 2011. When he’s not working, Brandon can be found spending time with his family, weight lifting, watching reality shows, and playing basketball.

Chelsy is an East Carolina University graduate with a background in Communication and concentration in Public Relations. Her experience in marketing and advertising has allowed her many roles during her time with Sokal Media Group. She joined the team in 2012 and has held multiple positions within the company before establishing herself as an Account Executive. Her experience has allowed her to master the day-to-day of Automotive Advertising with a strong ability to research and speak media.

Tyler graduated from Hampden-Sydney College in the Spring of 2014 with a Bachelor’s Degree in Economics and Business. Prior to working for Sokal Media Group he worked in the banking industry for a couple of years. He spends most of his free time enjoying the outdoors with friends and family, particularly hunting, fishing, and playing golf.

Always one for unique experiences, Ned attended Hampden-Sydney College, one of the three remaining all-male colleges in the nation. He graduated with a B.A. in Government and participated in a wide array of extracurricular activities including; cross country, the student newspaper, club lacrosse, and social fraternity Beta Theta Pi. After graduation, Ned worked for a political fundraising firm in Washington, D.C. before taking the job with Sokal Media Group. In his spare time Ned enjoys watching sports, writing about sports, playing sports, and frantically checking the internet for the next Phish show within driving distance.

Keith attended Hyles-Anderson College in the suburbs of Chicago. Being a native of North Carolina, he returned home after school. When he’s not building websites, Keith enjoys spending time with family, traveling, and learning about the newest web technologies.

Matthew studied Business Administration and Marketing & Communication at NC State University. He started at Sokal Media Group as an intern during his final year at NCSU and was hired upon graduating. In his free time, Matthew enjoys photography, creating new culinary dishes, growing absurdly spicy peppers, a nice cup of black coffee, spending time with his wife, and hanging out with his husky mix.

Originally from NJ, Steven has been Sokal Media Group’s Administrative Assistant since 2010. He brings a positive outlook on life, a passion for getting to know people, and bright smile to the Charlotte office every day. Steven enjoys cooking international recipes, buying as many cookbooks as possible, and traveling the globe. When he is not working or cooking a gourmet meal, Steven enjoys going to his Autism Society group, Ignite, where he spends time with friends. Steven also loves watching and attending professional hockey games. He is considered to be the most prompt and thorough employee in the office!

Brad was born and raised in New York. He spent his college years at Curry College in Massachusetts where he graduated with a degree in Communication. After college, Brad spent 12 years with MTV working graphics and on-air content. The next step in his career brought him to Charlotte, North Carolina where he worked for WCCB Charlotte News and Creative Teams. He gathered many valuable years of media experience before finally joining Sokal Media Group in January 2015 as an Account Coordinator. Outside the office, Brad enjoys photography and spending time with his wife and son.

Erin is a 2005 graduate of East Carolina University with a degree in Communication concentrated on Public Relations and Print Journalism. She joined the SMG team in 2011 as an Account Coordinator and has since enjoyed various roles within the company. Currently, she holds the title of Launch Team Director and specializes in establishing new clients. Away from work, Erin is a ‘boy mom’ and in her free time she can be found doing ‘boy mom’ things like fishing, taking walks in the woods, and attending her son’s sporting events.

Rachel graduated from the University of Georgia with a degree in Advertising and moved to NC shortly after to join SMG. Dubbed Ray-TL by Ned and Bret, she is currently the only Georgia native at Sokal and hails from Statesboro. She gained ad experience through multiple internships, including one with a PR agency in Manhattan. She loves traveling (especially to Mexico and the Caribbean), hiking, the beach, photography, visiting friends and family, and UGA football. She excels at making jokes, puns, any other word play…and Amazon Prime.

Lex comes to Sokal Media Group with over 40 years retail automobile experience. Originally from New Jersey where he owned 2 dealerships, Lex has been in North Carolina for over 25 years. For the past 10 years he was General Sales Manager of a local General Motors Dealership. During his spare time, Lex enjoys being outdoors with his wife and spending as much time as possible with his children and 5 grandsons.

Originally from Michigan, Bret graduated with a Bachelor’s degree in English from Michigan State University in 2006. A year later he moved to Raleigh, North Carolina, bringing substantial sales experience to a series of local business magazines in the Triangle. After working as an Account Executive selling advertising, Bret was promoted to managing the production of web and print advertising for four local magazines and two national franchising magazines. In 2011, Bret joined Sokal Media Group as an Account Coordinator and has since served as the Coordinator Department Manager and is now an Account Executive managing clients in NC, SC, and MI. Fun Fact: Bret has a deep and passionate love for Doritos.

Steven grew up in the Raleigh area with a lifelong passion for all things automotive. He graduated from NC State University with a B.A. in Communication-Media in 2012 and started with one of the largest dealer franchises in the Southeast. After working with multiple stores in business development, inventory management, social media, and customer satisfaction, Steven joined Sokal Media Group in fall of 2015. Outside of the office, you can find him researching local history, at the gym, or exploring the latest in Raleigh breweries and music.

Alexander moved in the US in 2010 from Russia. He holds a bachelor’s degree in Agricultural Economics but has always been passionate about programming. His part-time hobby soon became his day-to-day job and he has been working as a programmer for over 10 years now. Alexander is an experienced software engineer with wide knowledge in web-development, dev ops and OOP programming. In his spare time, he still loves coding for fun, learning new technologies, working on open-source projects and hiking.

Oscar is a graduate of Western Michigan University with a Bachelors of Fine Arts degree in Graphic Design. Upon graduation, Oscar took a position at a Chicago marketing company, gaining experience with mobile marketing and promotions along the east coast. After traveling to various cities, he eventually moved to Brooklyn, New York to work with Brandimage as a graphic designer. A few years later, Oscar moved to North Carolina to be closer with his family and in 2011 he joined Sokal Media Group as a Graphic Designer. When Oscar is not applying his creative mind to graphic design, he is either cycling or exploring North Carolina’s beautiful outdoors.

Paul hails from the sunshine state of Florida and needs the sun in his life about as much as he needs air. After spending years launching and consulting small businesses – in a wide variety of industries – he found a sweet spot in marketing and branding. He now brings that innovation and problem-solving to Sokal Media, helping businesses make strategic and effective marketing decisions in an ever changing climate. In his free time you’ll find him biking the greenway with his two amazing kiddos, playing volleyball or tennis, or playing any musical instrument he can get his hands on!

Michaela is a native Raleighite and graduated from NC State University, where she majored in English and Psychology. She also obtained a Masters in Counseling from Gordon Conwell Theological Seminary, and prior to joining Sokal Media Group, she spent almost three years working as a therapist in Charlotte. She has recently relocated with her husband back to Raleigh to be close to her siblings and spoil her nephew and niece. In her free time, Michaela loves traveling, quilting, writing fiction, and baking the best cheesecakes in the world.

Chris grew up in Mooresville, NC and Graduated Appalachian State University in 1997. He received a B.S. Degree in Psychology with Minors in Business, Philosophy and Religion. The grandson of an auto dealer, he spent over 8 years as a manager at car dealerships in TX and NC. He left managing dealerships in order to work in automotive marketing in 2006. He worked in sales, management, and product development for website, CRM, artificial intelligence responders, email, analytics, and other digital marketing platforms before joining the Sokal team. Chris enjoys spending time coaching youth sports, snow skiing, playing bass guitar, working on muscle cars, and taking his two sons to ride motorcycles & sporting events. Quote: All wish to possess knowledge, but few, comparatively speaking, are willing to pay the price. – Juvenal